IX e-m@rketing & Omnichannel Strategies for Pharma & Medical

13-14 November 2018, Warsaw , Renaissance Warsaw Airport Hotel

Exceptional, extraordinary, effective
- build unique customer experience
for the HCP and the Patients!

REGISTRATION

IX e-m@rketing & Omnichannel Strategies for Pharma & Medical

Exceptional, extraordinary, effective
- build unique customer experience
for the HCP and the Patients!

13-14 listopada 2018 r.

Renaissance Warsaw Airport Hotel, Warsaw

REGISTRATION

Let the subtle beat of digital butterflies’ wings generate a tsunami of innovations!

The “butterfly effect” means our lives can shift 180o, under the influence of seemingly insignificant events, just like a tornado can be caused by the flapping of the wings of a distant butterfly several weeks earlier. Even the smallest changes in familiar processes can start a revolution both in our lives and holistic, multichannel communication strategies.

We tend to repeat certain patterns until there comes an event that disrupts the balance and forces us to find our way in a new situation. We have been aware that digital and the omnichannel model are a “must be” of all effective pharmaceutical and medical communication strategies for a long time. We have to be where the Patients and HCP are, following the paths cleared by the “geeks”, constantly expecting the unexpected…

The ongoing digital revolution entails a constant need of redefining strategies and employing new tactics to optimise using digital through its complete integration with off-line, adapting hot trends and seizing new opportunities.

We often ask ourselves about sense and order in our lives, trying to create an “ingeniously designed world, where everything is connected”. Similarly, while designing marketing strategies, we need to combine all the channels, tools and opportunities to create a world where real customer centric approach with personalised, tailor-made communication in a whole spectrum of channels, bringing real value for the Patients and HCP, is a fact.

The butterfly effect makes the world resemble a fantastic puzzle. Marketing communication should resemble it as well. Let us draw from the source of mutual inspiration springing from “the most substantial, original and trendsetting conference focused on multichannel communication for the pharmaceutical and medical industry” – according to our Participants. This is where experts passionate about modern marketing for Pharma have been meeting since years to develop and boost the effectiveness of their actions.

Join us and… see the butterfly effect work. Everything is possible.

Looking forward to seeing you in November,

Aleksandra Schoen-Żmijowa

Managing Director of Healthcare & Life Sciences Unit

AMONG THE SPEAKERS

  • Berfin Demirbilek

    Berfin Demirbilek

    Integrated Multi Channel Marketing Manager, Change Management & Communications

    BAYER HEALTHCARE PHARMACEUTICAL, GLOBAL MARKETING OPERATIONS BERLIN GERMANY HQ

  • Adam Rozwadowski

    Adam Rozwadowski

    Founder and shareholder ENEL-MED President

    ENEL-INVEST

  • Mateusz Wisła

    Mateusz Wisła

    Primary Care Ultrasound -Marketing Manager Europe

    GE HEALTHCARE

  • Maciej Zakrzewski

    Maciej Zakrzewski

    Area Digital Manager CEE

    GSK

  • Krzysztof Ramzia

    Krzysztof Ramzia

    Business Unit Manager Obesity Business Area East & South

    NOVO NORDISK

  • Jarosław Fedorowski

    Jarosław Fedorowski

    President

    POLISH HOSPITAL FEDERATION

  • Tomasz Szelągowski

    Tomasz Szelągowski

    President of the Management Board

    POLISH INNOVATIVE MEDICAL CLUSTER PIKMED

  • Stanisław Maćkowiak

    Stanisław Maćkowiak

    President

    FEDERATION OF POLISH PATIENTS

  • Patrycja Rzucidło-Zając

    Patrycja Rzucidło-Zając

    Expert for Social Communication

    INSTITUTE FOR PATIENTS' RIGHTS & HEALTH EDUCATION

  • Paulina Olender

    Paulina Olender

    Brand Communications Manager

    ADIDAS

  • Agnieszka Durska

    Agnieszka Durska

    Head of Project

    POLISH INSURANCE ASSOCIATION

  • Przemysław Dobosz

    Przemysław Dobosz

    ITS & Digital Business Partner

    Sanofi

  • Mateusz Wróbel

    Mateusz Wróbel

    E-commerce & Marketing Expert | Strategy & Digital Transformation

    NEUCA

  • Arkadiusz Hajduk

    Arkadiusz Hajduk

    President of the Management Board

    MEDDO

  • Paweł Sieczkiewicz

    Paweł Sieczkiewicz

    President of the Management Board

    TELEMEDICO

On the agenda of the 2018 edition:

  • Revolution 4.0 in the pharmaceutical sector – how to inscribe digital thinking into the DNA of an organisation and prepare it for the digital transformation
  • Omnichannel in practice, integrating contact channels – how to speak with a single, adequate voice to the Patients’ and HCPs and follow them closely
  • Digital isolated from other activities – will it work? How?
  • How to effectively inscribe digital in FF activities to increase the effectiveness of both channels?
  • HCP Customer Insight in practice – doctors and pharmacists’ preferences in communicating with a pharmaceutical company
  • New, non-standard (and effective) methods of reaching stakeholders
  • How to personalise messages to remain friends with the Patients and HCP
  • Measuring the effectiveness of multichannel
  • Out-of-the-box inspirations – experts of digital marketing from other industries
  • A whole-day workshop “Answers to almost all legal challenges in pharmaceutical marketing”
This is where the industry has been gathering for the past 9 years!
The most substantial, original and trend-setting conference on the Polish market, focused on multichannel marketing-sales communication in the pharmaceutical and medical sector.

See the coverage of the 2017 edition

ANY QUESTIONS?

Aleksandra Schoen-Żmijowa | Managing Director of Healthcare & Life Sciences Unit

tel. +48 12 350 54 24
aleksandra.schoen@bbm.pl

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