8th e-m@rketing & Omnichannel Strategies for Pharma

14 - 15 November 2017, Warsaw

Exceptional, extraordinary, effective
- build unique customer experience
for the HCP and the Patients!

8th e-m@rketing & Omnichannel Strategies for Pharma

Exceptional, extraordinary, effective
- build unique customer experience
for the HCP and the Patients!

13-14 listopada 2018 r.

Warsaw

Let’s join forces in building unique communication and Customer Experience for both HCP and the Patients!

It’s been a while since we stopped wondering whether the digital and omnichannel models for pharma were an indispensable element of a strategy. It’s obvious, as we have to be where HCP and the Patients expect us to be!

The questions we have to ask ourselves NOW are: How to fully utilise the potential of digital thanks to its effective integration with off-line? How to optimise the commercial effect of marketing-sales campaigns? What are the trends? Which innovations are worth investing in? And finally… What does the future have in store for us, as the market opens up new opportunities (VR, AR, chat-bots, influencer marketing, innovative IT tools) every day.

The overarching goal becomes a real customer-centric approach. It’s an era of personalised, individually adjusted communication that will allow to develop relations with the Patients and HCP in an innovative and effective while creating real added value at the same time!

Draw handfuls of inspiration from afficionados of new communication for the pharma sector, who have been meeting here for years. You’re more than welcome to join us!

AMONG THE SPEAKERS

  • Przemysław Dobosz

    Przemysław Dobosz

    ITS & Digital Business Partner

    Sanofi

On the agenda of the 2017 edition:

  • Revolution 4.0 in the pharmaceutical sector – how to inscribe digital thinking into the DNA of an organisation and be ready for the digital change
  • Omnichannel in practice, integrating channels – how to speak to the Patients and HCP with a single, adequate voice and follow them step by step
  • Digital isolated from other activities – how and will it work?
  • How to effectively inscribe FF activities in digital in order to increase the effectiveness of both channels?
  • HCP Customer Insight in practice – doctors and pharmacists’ preferences in communicating with the pharmaceutical company
  • New and uncommon (but effective) methods of reaching pharmaceutical companies’ shareholders: VR, Chatbots, Virals, Influencers and YouTubers
  • How to personalise your message to remain the Patients and HCP’s friend?
  • Measuring the effectiveness of multichannel
  • Out of the box inspirations – digital marketing experts from other lines of business
  • An all day workshop – “A quick course in effective Omnichannel campaigns and strategies” conducted by representatives of QuintilesIMS
This is where the industry meets for the 8th time!
The most substantive, original and trend-setting conference on the Polish market, concerning multichannel marketing-sales communication in the pharmaceutical and medical sectors.

Coverage of the 2016 edition

ANY QUESTIONS?

Aleksandra Schoen-Żmijowa | Managing Director of Healthcare & Life Sciences Unit

tel. +48 12 350 54 24
aleksandra.schoen@bbm.pl

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